Meet our Team

Eddie Harford
Founder
Eddie plays a key role day to day as the Senior Sponsor on many client projects, utilising his training in consultancy, technical passion and business acumen to drive tangible results for our customers.
Eddie began as a CRM consultant and followed his entrepreneurial spirit in setting up the first Group business. He loves to drive change both in his own businesses and in transforming clients’ operations. He has broad system knowledge across multiple platforms, including Salesforce, Microsoft, Sage, Infor, Oracle, etc.
Eddie is training as a pilot: essential for all highflyers. Although moving around a lot in his early years, he goes back to the family route in his passionate support of Liverpool FC. In his spare time, Eddie has a love of cooking and eating.

Philip Prince
Managing Director
Philip drives the company’s strategic vision, creates high-level plans for employee retainment and manages and advances relevant policies and processes for continuous growth.
Philip has dedicated his 20-plus years of sales and marketing career to helping develop strong market positioning to drive revenues. He believes that constant reviewing of sales and marketing processes and increasing digital footprint for efficiency and effectiveness helps each businesses achieve its best potential in today’s fast-growing market.
Philip is passionate about achieving excellence in all tasks of all departments of Dogma to provide the highest quality service to our clients. He has strong knowledge and experience in brand development, B2B markets.

Bibek Baidya
General Manager
Bibek has been facilitating the team in recruiting new talents, assuring a high level of customer service, implementing company policies and promoting the company to its stakeholders while ensuring the financial growth of the company.
An excellent communicator, Bibek listens empathetically and always recognises anyone in the Dogma team for their exceptional performance.
Bibek started his career as a business development executive and progressively moved up the organisational steps, eventually ascending to the role of customer service executive, head of support, and now General Manager of Dogma Group. He is well-versed in the Sales and Marketing modules of Salesforce and Dynamics 365.

Baibhav Baidya
Solution Architect
Baibhav oversees the development of software, contributes to the overall design of the solution and offers strategic direction throughout the development process.
Baibhav began his career as a Web Developer. With his unwavering dedication and passion for his work, he later moved to the role of Software Developer and is currently a Solution Architect. He is experienced and competent in several programming languages, including PHP, jQuery, SQL, C++, and ASP.NET MVC. He has a broad knowledge of Microsoft Dynamics 365 CRM.
Baibhav always dives deep into the specifics to ensure that the technological solution meets the organisation’s needs at all levels.
A huge supporter of Chelsea, Baibhav enjoys watching football and gaming during his spare time. He loves watching movies and going on treks during the holidays.

Anisha Baidya
Head of Artificial Intelligence
Anisha leads a group of AI Engineers and supports them in creating intelligent and agile AI-based solutions for clients to solve their unique business needs. She reinforces the vision and strategy of the Dogma Group aligning with the mission of Dynamic AI, which is to make AI accessible to everyone by transforming information into intelligent insights.
An enthusiastic Machine Learning and Artificial Intelligence researcher, she has worked with software engineers around the globe, academicians and emerging data scientists in her AI career. She loves to use her understanding of human behaviour, computational mathematics and her liberal arts background to create reliable AI solutions that can address business’ pain points.
Anisha is determined to bridge the gap between AI talents and industry needs and build a global AI Community via LinkedIn and physical meetups.
Anisha is an avid reader. Human Psychology, Mind and Machine and Child Psychology are some of her favourite topics to binge on. In addition, she is fascinated with horror movies and can watch them often. During her spare time, Anisha plays board games and goes underwater swimming.

Chris Lightely
CRM Functional Consultant
Chris collaborates with stakeholders and internal teams to analyse and design business requirements and build expert solutions focusing on the industry with his expertise.
Chris started his career as Business Development Manager. As a leader, he excels in cross-functional collaboration and he always encourages every team member to contribute their unique strengths to achieve a common goal. Chris is both Salesforce and Microsoft Dynamics 365 Certified Consultant and has extensive knowledge of the CRM system.

Mehmet Nuri Can
Head of Projects and BA
Mehmet is responsible for managing the project delivery team, including Microsoft Dynamics 365 CE, BC, HR, F&O, Power Platform and Salesforce centre of excellence areas. He also has a strong consultancy background in Microsoft Dynamics 365 CE and Power Platform. He still oversees several client projects at the solution architect level.
He embarked on his journey as Software Developer and has worked in different roles, such as functional solution architect, functional consultant, business analyst, project manager and lead consultant. Eventually, he gained expertise in the functional aspects of CRM and strengthened his roots across various modules. He has experience in various industries, including Manufacturing, Service, Insurance, Energy, FMCG, E-Commerce, IT, Legal and Finance. In parallel, he has taken managerial responsibilities to build and improve project delivery teams. Mehmet understands the craft of organising teams to boost their performance and always ensures that he acknowledges employees’ contributions in meaningful ways.
Mehmet is an amateur singer-songwriter who writes and sings songs in Turkish. You can listen to his songs on his YouTube channel: https://www.youtube.com/c/MehmetNuriCan/videos
