Discovering and addressing customer needs is the cornerstone of successful businesses, yet it’s often easier said than done. In the fast-paced world of marketing customer relations, staying ahead means constantly adapting. Enter Microsoft 2024 Release Wave 1 for Dynamics 365 Customer Insights – Journeys, which enables you to do just that and then some more.
In this blog, we delve into the top upcoming features poised to transform how businesses understand and engage with their customers in today’s dynamic market landscape.
Reach your customers at the right moment with send scheduling
General availability Jul 2024
This feature update enables you to deliver messages to your customers at the moments when they engage the most so that every outreach counts. By tailoring your messages to align with customer behaviour and easily scheduling send windows within journeys, you can ensure your messages hit home. This increases interaction rates and engagement, which means more conversions, and revenue.
Send scheduling feature also ensures message delivery during hours when your representatives are available to respond. Plus, you can have the messages outside of the send times held until next window, while adhering to the quiet times and frequency caps.
Capture responses from external, third-party forms
General availability Apr 2024
This update in Microsoft 2024 Release Wave 1 for Dynamics 365 Customer Insights – Journeys puts the power of your custom forms at your fingertips to drive lead generation effortlessly. Seamlessly integrate external forms into Customer Insights – Journeys without duplication. Automatically convert submissions from any third-party form on your website into valuable leads or contacts. This helps simplify your lead generation and enhance audience engagement
That’s not all! Understand your audience better, target them precisely, and streamline follow-ups. The feature update supports capturing submissions from external forms, easy JavaScript creation, and embedding capture scripts across multiple pages.
Provide varied experiences in one journey using journey split tiles
General availability Sep 2024
This enhancement improves the journey split tile feature in Dynamics 365 Customer Insights – Journeys. It helps you tailor unique experiences for your customers effortlessly within a single journey.
Whether you’re gathering feedback through surveys, testing new experiences or offering special promotions, this feature has you covered. You can easily split your audience by percentage or number, with up to 25 branches. Need randomness? Opt for percentage split. Seeking specific numbers? Go for the number split. Save time configuring customer groups for targeted engagement and varied experience to focus on more strategic tasks.
Engage customers with personalised messages based on website interactions
General availability Jul 2024
This update helps you track and use your customers’ online behaviour to deliver tailored experiences across digital channels. You can easily boost conversions and loyalty by sending customised offers post-website visits with this feature while also effortlessly generating tracking scripts, utilising web triggers, and gaining holistic customer engagement insights and safeguarding privacy and complying with regulations.
That means it is easier than before to maximise your campaign effectiveness and cater directly to your audience’s audience preferences and needs.
Get faster insights at scale with auto-management of segments, measures
Early access Jun 2024
As your Dynamics 365 Customer Insights footprint expands, managing numerous segments can slow down your insights. But fret not! This latest feature update intelligently manages segments, ensuring faster refresh times for active segments. Admins gain control with customisable settings, automatically deactivating unused segments. This optimisation means quicker insights, smoother scaling, and efficient resource allocation. That way you can experience hassle-free segmentation and faster decision-making!
What’s Next?
Whether you’re an existing Dynamics 365 Customer Insights user or completely new to it, Dogma’s experts can help you translate these feature updates into tangible business outcomes. No business downtime, maximum results – take our trusted advice!
