Major Benefits of Microsoft Dynamics 365 Marketing

Target the right audience  

Build segments for contacts and leads, regardless of how complex the targeting criteria are, using a refreshed segment builder and natural language.

Improve marketing effectiveness

Use real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness. Enhance customer journeys using analytics and Microsoft Power BI dashboards.

Easily create engaging content

Create email content quickly and efficiently with the AI-driven email editor. Use AI-generated content ideas, including images, offers, and dynamic content, to maximise engagement.

Align with your sales team

Create a unified view of your customer by sharing a single source of leads, contact, and customers to give consistent results across the buyer’s journey with Microsoft Dynamics 365 for Sales and keep all teams aligned across your company.


Top Features of Dynamics 365 Marketing to Help You Streamline Your Marketing Process

Orchestrate real-time journeys

Tailor experiences based on customer interactions across email, mobile, social media, text messaging, custom channels, and in-person touchpoints.

Multichannel campaigns

Roll out campaigns across multiple channels using templates and design tools to quickly create branded emails, lead capture forms, and dynamic landing pages focused on conversion.

Simplify journey management

Encourage customer action through reminders and repeating messages unless a qualifying event or activity occurs.

Turn event attendees into loyal customers

Plan events and webinars more efficiently. Nurture registrants before, during, and after to enhance attendee engagement and provide world-class webinars with Microsoft Teams.

Increase customer engagement

Create personalised journeys based on demographics and behavioural data to orchestrate experiences across commerce, marketing, sales and service.

Extending the Functionality of Your Dynamics 365 Marketing

We develop custom apps to help you get the most from your marketing and achieve digital agility

Recommended By

Microsoft is named a Leader in 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platform

How We Work

Our process is simple yet effective: we analyze, strategize, implement, and support your marketing initiatives with precision, ensuring seamless operations and impactful results tailored to your business needs.

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During the strategy phase, we thoroughly analyze your business goals and market dynamics to craft a tailored strategy using Microsoft Dynamics 365 Marketing. This strategy aims to drive engagement, conversions, and business growth.


In implementation, we translate strategy into action. Using Microsoft Dynamics 365 Marketing, we configure tailored solutions for seamless operations.


Beyond implementation, we offer ongoing support. With our dedicated team, we ensure smooth operations and empower your marketing success.

Our Success Stories


We are glad we approached Dogma. The Dogma team has been outstanding from beginning to end. They understood all our requirements and also kept us updated every step of the way throughout the project.

Thanks to Dogma, we now have a system that perfectly suits our company. It integrates seamlessly with our document capture solution and our Office 365 suite, which has really helped our finance team. Dogma’s support team has also been really quick and quite effective with the tickets we raised.

Shaun Donaldson

IT Manager

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Right from day one I liked the way in which Dogma interacted with my team. Eddie and his team were proactive, they listened but then they challenged us too. We could have had an inferior solution, or the right solution and Dogma helped to ensure that we were taking appropriate strategic steps forward. The CRM which we have deployed is the start of a journey with Dynamics 365 and I’m sure as we adopt the wider tools available within Office 365 that our benefits will only continue to improve..

Mark Grocott

Chief Digital Officer

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Implementing a CRM was a key component of our Customer Service centralisation project. It facilitated the seamless transfer to common processes and a unified way of working. At the same time ensuring a high level of Customer satisfaction was maintained. Dogma were the ideal implementation partner for us; knowledgeable, responsive and agile. As our Service Centre and systems have matured, Dogma have played an important part in supporting us on that journey.

Neil Trigg

Newell Brands EMEA – IT Director

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We’ve had a terrific experience with Dogma and their Managed Services team on our most recent data origination project. Specifically, we’ve found the frequency of updates, diligence in carrying out tasks & the flexibility of the team to be particularly impressive!

Tim Murray

Vice President Product Development & Strategy

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Dogma really understood our internal challenges and objectives and were able to translate them into technical requirements to then provide us with an unbiased comparison of the various systems that could meet our needs. We enjoyed working with their friendly team.

Corrine Leloup

Senior CRM Manager

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Dynamics 365 Marketing Pricing

Microsoft offers the following pricing structure. As your trusted advisors, we can assist you in getting a cost-effective solution that meets your business needs and helps you save up on your license fees.

Dynamic 365 Marketing



Per tenant/month
For organisation without any other Dynamic 365 application

Dynamic 365 Marketing Attach



Per tenant/month

Salesforce Marketing Cloud or Dynamics 365 Marketing: Which is the best fit for your team?

Feature comparison between salesforce marketing cloud and dynamics 365 marketing

Feature comparison between salesforce marketing cloud and dynamics 365 marketing

Why is it important to align your Sales and Marketing Teams?

To tackle the complexity of the modern buying process, sales and marketing need to collaborate seamlessly to create the synergy that propels the business forward.

Sales and marketing alignment

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Get in touch with us and book a demo now!