Video of IBM & Salesforce agreement from Salesforce YouTube channel posted 21st March 2017

IBM and Salesforce announce new partnership!

IBM and Salesforce recently announced a new partnership that will be a landmark agreement. It will bring huge benefits to customers with smarter data insights that scale. The partnership sees the two technology leaders bring together their AI solutions. With Salesforce Einstein and IBM Watson working together, customers will be able to get smarter, faster decisions across sales, service, marketing, commerce, and more.

You can find out more by watching the video below or visiting here. The technology leaders claim that together, Watson and Einstein will ingest, reason over and derive recommendations to accelerate decision making and drive greater customer success.

Comments on the partnership

Ginni Rometty, chairman, president and chief executive officer, IBM,  commented: “Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies.” He continues “This year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars. Now, with today’s announcement, the power of Watson will serve the millions of Salesforce and Einstein customers and developers to provide an unprecedented understanding of customers.”

Marc Benioff, chairman and CEO, Salesforce, commented: “The combination of Einstein and Watson will make businesses smarter and our customers more successful.” he continues:  “I’m thrilled to form an alliance with IBM—no company’s core values are as close to Salesforce’s as IBM’s. It’s the best of both worlds.”

Initial features of the partnership

Initial features of the partnership will include:

  • Predictive Insights through integration of Salesforce Einstein and IBM Watson
  • IBM Weather Insights for Salesforce
  • IBM Application Integration Suite for Salesforce
  • Bluewolf Dedicated Consulting Services and Expertise for Cognitive Solutions

If you are considering a new CRM or Marketing Automation platform and are interested in having a demo of Salesforce or IBM Marketing Cloud, please contact us.


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