Imagine crafting personalised customer journeys using just your words or managing event communications in minutes! The Microsoft 2024 Release Wave 2 for Dynamics 365 Customer Insights – Journeys revolutionises this process by seamlessly integrating generative AI, enhanced customer engagement, and unified sales and marketing strategies. With Copilot and generative AI, productivity is redefined as simple briefs evolve into tailored campaigns that align with your custom data and brand identity. This AI-first interface generates personalised email suggestions, saving time while ensuring brand consistency.
By engaging customers at pivotal moments, the new and enhanced features in Dynamics 365 Customer Insights – Journeys (formerly Dynamics 365 Marketing) streamline interactions, enhance event management, enable smooth journey deployment, and provide insightful email analytics. Discover how these transformative updates from the Dynamics 365 Customer Insights – Journeys 2024 second release can reshape your marketing and customer journey strategies in this in-depth exploration.
Empower Your Customer Journeys with Effortless AI Creation
This D365 Customer Insights – Journeys update transforms the customer journey creation process, allowing users to build journeys using natural language in minutes. This innovative feature leverages generative AI to convert everyday descriptions into detailed journeys, making it accessible even for those with no prior experience.
By facilitating rapid collaboration among team members, it optimises the journey creation process, enabling marketers and analysts to focus on delivering personalised customer experiences. With pre-defined journey suggestions and a detailed preview, users can swiftly launch their ideas, ensuring a seamless transition from concept to execution. This capability enhances efficiency and drives impactful engagement with customers.
Streamline Your Event Communications with Real-Time Journeys
The 2024 Release Wave 2 for D365 Customer Insights – Journeys introduces real-time journey event management, simplifying the setup and execution of pre- and post-event communications. This tool allows you to attract your target audience, boost registrations, and drive ticket revenue through tailored messaging. With out-of-the-box journeys that streamline communication at every stage, users can leverage audience segmentation to target potential attendees precisely and create engaging content using event-specific templates enhanced by Copilot.
Additionally, multichannel engagement strategies before the event and post-event satisfaction surveys ensure valuable attendee feedback, facilitating continuous improvement. This comprehensive approach guarantees a personalised experience that maximises attendance and satisfaction.
Effortlessly Capture Customer Insights Without Custom Attributes
This Dynamics 365 Customer Insights – Journeys update allows businesses to collect additional customer data through the form editor without the need for custom attributes in lead or contact entities. Marketers can create custom fields for information such as meal preferences or contest responses, enhancing customer satisfaction and retention. The drag-and-drop functionality enables users to integrate these fields directly onto the form canvas for straightforward customisation.
Responses are stored solely with the form submission, keeping your primary data uncluttered and intact. This streamlined approach empowers organisations to enrich their understanding of customers without the complexities of traditional data management, fostering better engagement and informed decision-making.
Centralised Event Portal Update in D365 Customer Insights – Journeys 2024 Release Wave 2
The Microsoft 2024 release wave 2 for Dynamics 365 Customer Insights – Journeys also introduces a new event portal, revolutionising how businesses manage customer interactions around events. This vital hub facilitates the rapid creation of a centralised platform where clients can access event details, session specifics, and speaker schedules while conveniently registering via an integrated form.
The portal offers versatile hosting options, allowing users to embed it within their existing websites or utilise an out-of-the-box Power Pages template for quick deployment. Each portal showcases a list of upcoming events with detailed summaries, enhancing customer understanding and interest. By providing a tailored experience that aligns with your brand identity, this tool significantly streamlines event management and boosts participation.
Tailor Customer Journeys with Dynamic Audience Splits
This enhanced journey split tile feature from the 2024 release empowers businesses to create customised experiences by dividing their audience into branches based on percentages or specific numbers. This innovative functionality enables targeted interactions, such as sending surveys to random subsets of customers or offering exclusive promotions to a defined number of participants.
With the capability to establish up to 25 branches, users can efficiently manage audience segmentation without the complexity of traditional methods. The percentage split randomly assigns participants, ideal for larger populations, while the number split fills branches sequentially for initiatives requiring exact participant counts. This flexibility enhances engagement and optimises feedback collection, significantly improving customer experience management.
Optimise Customer Data Management with Real-Time Journey Forms
Another key Dynamics 365 Customer Insight – Journeys update from the 2024 release wave 2 is the real-time journey forms. This feature enhances how businesses manage customer data and leads by aligning form submissions with existing organisational processes, allowing you to efficiently identify returning customers completing lead forms and thus, preventing misclassification as new leads. Users can configure forms to update both lead and contact information seamlessly, ensuring accurate and current data management.
Advanced matching rules minimise the risk of duplicate records, while preset defaults streamline the setup for new forms. By fine-tuning how form data is handled, companies can enhance lead quality and maintain data integrity, ultimately supporting more effective customer engagement and retention strategies.
Unlock Email Engagement with Dynamic Heatmap Analytics
The Dynamics 365 Customer Insights – Journeys 2024 second release update simplifies email engagement analysis with real-time heatmap analytics, providing invaluable insights into how recipients interact with your campaigns. This feature visually represents audience preferences, allowing marketers to identify which areas and links captivate attention.
With actionable data on click-through rates, total clicks, and unique clicks, you can refine your email strategy by optimising content placement and design for enhanced user engagement. The ability to filter heatmaps by email version, journey, and date ensures a comprehensive understanding of your campaigns’ effectiveness, empowering you to tailor your messaging for improved conversion rates and a more impactful customer experience.
Maximise the Benefits of Microsoft 2024 Release Wave 2 for Dynamics 365 Customer Insights – Journeys Updates
The updates from the Microsoft 2024 Release Wave 2 for Dynamics 365 Customer Insights – Journeys offer powerful enhancements to customer engagement and data management. However, effectively implementing these features and integrating them into your existing processes can be complex.
That’s where Dogma’s expertise comes in. Our team can guide you through these updates, helping you create a seamless event experience for your customers and streamline your data management practices. Let us help you harness these capabilities to drive success and engagement in your organisation!
