UK Government Funding Available
How This Training Will Transform Your Business
Increase Sales
Learn proven CRM strategies that manufacturing SMEs use to boost revenue.
Streamline Operations
Streamline Operations Eliminate manual processes and improve efficiency across your entire business.
Better Customer Retention
Build stronger relationships and reduce customer churn with targeted strategies.
Government Funding
Access government grants for CRM implementation.
Comprehensive 3-Module Training Program
Training Details
Duration: 6 hours (Three 2-Hour Sessions)
Format: Interactive Training Workshop
Location: Virtual - Microsoft Teams
Module 1: CRM Fundamentals & Benefits - 2hr
September 15, 2025
-
What is CRM: Evolution, CRM vs ERP
-
Core CRM Functions and Features
-
CRM Benefits for Manufacturers
-
A Typical Manufacturing Day with CRM
Module 2: CRM Best Practices - 2hr
October 06, 2025
-
Why CRM projects fail in practice
-
Rules for rollout, data, adoption success
-
Phased vs. big bang implementation
-
CRM platforms overview: enterprise to SME
Module 3: CRM Specification, Tendering & Planning - 2hr
October 27, 2025
-
Define needs vs. wants with stakeholders
-
Create clear, testable CRM specifications
-
Structure RFPs, shortlist, and demo well
-
Use templates to streamline the process
Made Smarter Programme: UK Government Support for Digital Adoption
- Government Leadership : Led by the Department for Business and Trade, focused on SME manufacturers
- Funding Streams : Innovation grants via Innovate UK and regional adoption support
- Expert Assistance : Guidance and financial help to accelerate digital transformation
Who Should Attend
- Manufacturing SMEs : Business owners and executives from companies based in Greater Lincolnshire, Leicestershire, Northamptonshire, Derbyshire, and Nottinghamshire
- Management Professionals : Sales, marketing, operations, IT managers, specialists, and customer service leaders
- For All Digital Maturity Levels : Participants ranging from complete novices to those with existing CRM or digital systems
What You'll Receive
- 3-Module CRM Training : Fundamentals, Manufacturing Use, & Strategic Planning
- Interactive Activities : CRM Use Cases, Selection & Implementation Planning
- Expert Guidance: : Government Funding, Made Smarter, & Transformation Support
- Exclusive Access : CRM Community Network, Support, & Peer Collaboration