Salesforce Commerce Cloud Summer ’25 isn’t just an incremental upgrade—it brings immersive shopping experiences, smarter merchandising, and faster performance across the board. Whether you want to delight customers with rich media, recover lost revenue with abandoned-cart emails, or simplify your mobile sign-up flow, these enhanced features will give your storefront a competitive edge.
1. Engage Shoppers with Native Video Galleries
Salesforce Summer ’25 brings immersive video galleries to your product pages. You can now embed product video clips directly into product galleries without any developer work. Your content team can add motion—such as 360° spins, how-to demos, or unboxings—directly alongside images. This richer visual storytelling helps customers understand fit and function before they buy, reducing return inquiries and lifting engagement on high-value items. And by keeping visitors engaged with motion, your store creates a memorable, informed shopping experience, making your brand stand out.
2. Highlight Key Products via Featured Recommendations
Now you don’t have to update carousels manually anymore. The Summer 25 release introduces Featured Recommendations slots that lets you showcase curated selections—like best sellers or seasonal items—on home and category pages. Simply define filters like “top sellers” or “new arrivals”, and Commerce Cloud populates dedicated slots to display matching products aligned with current campaigns. This automated curation removes the need for manual carousel updates each week (or day) and guides shoppers toward items you want to promote. As a result, customers discover relevant products more easily, and your team spends less time on routine merchandising tasks.
3. Preview Changes Live with Interactive Preview for Product Pages
With this new Salesforce release, you now get to test product page changes instantly via Interactive Preview. Thanks to this Preview, you can view on-the-fly how your product pages will look to customers as you tweak components in Page Designer. Every change—whether it’s a new promotional banner, personalised content block, or layout shift—renders in real time—no publishing or external preview links required. This direct feedback loop lets you validate changes on the spot and accelerates the launch of new layouts, ensuring your live site always matches the intended design view.
4. Streamline Product Exploration with Enhanced Product Cards with Hover Images
Gone are the days of extra clicks. Salesforce Summer ‘25 adds a Hover Image feature that displays secondary product photos when shoppers hover on desktop thumbnails. Customers get an immediate zoomed view and carousel of additional images—showing colorways or styling variations—giving them a richer context at a glance. This feature streamlines product discovery and enables your shoppers to quickly assess options without clicking through each product page, speeding up their path to purchase.
5. Increase Gift Sales with Streamlined Gifting at Checkout
Let your shoppers personalise gifts at checkout with this release. A simple toggle activates Gifting, adding a gift-note field and wrap selector into your standard checkout flow—without using plugins. With this, your customers enjoy a straightforward way to make their gift-buying experience special and seamless. Your holiday and special-occasion campaigns instantly support personalised orders, and your customers avoid checkout confusion.
6. Recover Lost Revenue with Abandoned-Cart Email Automation
Now your abandoned carts will trigger recovery emails automatically. Abandoned Cart Email automation provides ready-to-use email templates and workflows that fire when carts go idle. This unified solution also removes reliance on external email platforms. You can easily customise branding of these emails and schedule follow-ups automatically. Your customers receive gentle nudges to complete their orders, and your business gets the opportunity to recover potential lost sales.
7. Enrich Profiles via Self-Registration Custom Fields
Salesforce Summer ’25 brings features to empower deeper customer insight at signup. The Summer 25 update lifts the prior field limits on the self-registration page, so you can capture unlimited data—preferences, loyalty IDs, and more—upfront. By removing field-count limits, you streamline the onboarding process and avoid later outreach to fill missing details. As even new customers will complete rich profiles from the first interaction. This early data collection fuels personalised marketing and on-site recommendations, improving data accuracy and reducing the need for later surveys.
8. Amplify Your Reach with Built-In Facebook & Instagram Ads
Now you can amplify your social reach by turning product catalogues into dynamic ads without leaving your storefront tools. You can use the External Channel feature to pull your live product feed into Meta ad platforms. So, your shoppers always see accurate pricing and availability. You can enjoy worry-free campaigns. As your inventory and promotions update, your ads reflect those changes instantly—no more manual exports or outdated creative. This seamless integration lets you capture new audiences on social channels (when Meta Pixel is enabled), drive more qualified traffic, and boost return on ad spend by ensuring every ad links to the right, in-stock product at the right price.
9. Prevent Surprise Stockouts with Real-Time Availability Indicators
Keep your shoppers informed with up-to-the-second stock visibility. Your every product card and detail page are updated with a visual indicator the moment inventory hits zero, displaying a clear “Sold Out” badge—a strikethrough or grayed-out option, and can hide the Add-to-Cart button. Your customers never have to reach checkout only to find an item unavailable, which means fewer abandoned carts and happier buyers. Meanwhile, your teams spend less time fielding “where is my order?” inquiries—and customers trust that what they see really is what they can buy.
Conclusion
Salesforce Commerce Cloud Summer ’25 directly address the real-world needs of your e-commerce teams. They’re strategic tools that help you guide customers seamlessly through purchase journeys, and recover revenue with smart automation.
Get started with these enhancements to see how simple changes can yield powerful results today!
