Major Benefits of Microsoft Dynamics 365 Marketing

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Target the right audience  

Easily build advanced segments for contacts and leads with intuitive segment builder and natural language capabilities in Dynamics 365 Marketing, no matter the complexity.

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Boost Marketing Effectiveness with Real-Time Customer Insights

Track business goals, customer journey performance, and content success with real-time KPIs and dashboards. Leverage analytics and Microsoft Power BI to refine customer journeys.

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Easily Create Engaging Content with Dynamics 365 Marketing

Quickly craft email content using the AI-powered editor in Dynamics 365 Marketing. Leverage AI-generated ideas, images, offers, and dynamic content to boost engagement.

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Align Your Sales and Marketing Teams

Unify customer data by sharing leads, contacts, and customer information with Microsoft Dynamics 365 for Sales. Ensure consistent results across the buyer’s journey and keep teams aligned for better collaboration.

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Top Features of Dynamics 365 Marketing to Help You Streamline Your Marketing Process

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Orchestrate real-time journeys

Personalise experiences based on customer interactions across email, mobile, social media, text messaging, custom channels, and in-person touchpoints in Dynamics 365 Marketing.

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Build Multichannel Campaigns with Ease

Roll out campaigns across multiple channels using templates and design tools in Dynamics 365 Marketing. Easily craft branded emails, lead capture forms, and dynamic landing pages optimised for conversion.

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Simplify customer journey management

Encourage customer action through reminders and repeating messages unless a qualifying event or activity occurs.

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Turn event attendees into loyal customers

Plan events and webinars more efficiently. Nurture registrants before, during, and after to enhance attendee engagement and provide world-class webinars with Microsoft Teams.

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Increase customer engagement

Create personalised journeys based on demographics and behavioural data to orchestrate experiences across commerce, marketing, sales, and service.

Extending the Functionality of Your Dynamics 365 Marketing

We develop custom apps to help you get the most from your marketing and achieve digital agility.

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Editorial App

Turn your website’s compelling content into a newsletter with Editorial App.

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Attendee App

Understand, measure, and manage the effectiveness of your projects and services objectively with Outcome App.

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Outcome App

Understand, measure, and manage the effectiveness of your projects and services objectively with Outcome App.

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2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platform

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Microsoft is named a Leader in 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platform

How We Work

Our comprehensive Dynamics 365 Marketing implementation method includes process mapping, fluid deployment, and 24/7 support to help you improve your marketing journey.

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Dynamics 365 CRM Strategy

Provide consultancy for best-fit sustainable CRM solutions, including Dynamics 365 Marketing (now Dynamics 365 Customer Insights).

Dynamics 365 CRM Implementation

Ensure the highest Quality Assurance of your Dynamics 365 Marketing CRM with our partner Qniverse.

Dynamics 365 CRM Support

Get 24/7 Dynamics 365 Marketing support with Dogma International.

Our Success Stories

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Quote

We are glad we approached Dogma. The Dogma team has been outstanding from beginning to end. They understood all our requirements and kept us updated every step of the way throughout the project.

Thanks to Dogma, we now have a system that perfectly suits our company. It integrates seamlessly with our document capture solution and our Office 365 suite, which has really helped our finance team. Dogma’s support team has also been really quick and effective with the tickets we raised.

Shaun Donaldson

IT Manager

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Right from day one, I liked the way Dogma interacted with my team. Eddie and his team were proactive; they listened, but then they challenged us, too. We could have ended up with an inferior solution, or the right solution, and Dogma helped ensure that we were taking appropriate strategic steps forward. The CRM we have deployed is the start of a journey with Dynamics 365. And I’m sure that as we adopt the wider tools available within Office 365, our benefits will only continue to improve.

Mark Grocott

Chief Digital Officer

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Implementing a CRM was a key component of our Customer Service centralisation project. It facilitated the seamless transfer to common processes and a unified way of working while maintaining a high level of customer satisfaction. Dogma were the ideal implementation partner for us: knowledgeable, responsive, and agile. As our Service Centre and systems have matured, Dogma have played an important part in supporting us on that journey.

Neil Trigg

Newell Brands EMEA – IT Director

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We’ve had a terrific experience with Dogma and their Managed Services team on our most recent data origination project. Specifically, we’ve found the frequency of updates, diligence in carrying out tasks, and the flexibility of the team to be particularly impressive!

Tim Murray

Vice President Product Development & Strategy

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Dogma really understood our internal challenges and objectives and translated them into technical requirements to provide us with an unbiased comparison of the various systems that could meet our needs. We enjoyed working with their friendly team.

Corrine Leloup

Senior CRM Manager

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Dynamics 365 Marketing Pricing

Microsoft offers the following pricing structure for Dynamics 365 Marketing (now Dynamics 365 Customer Insights - Journeys). As your trusted advisors, we can assist you in getting a cost-effective marketing CRM solution that meets your business needs and helps you save up on your license fees.

Dynamic 365 Marketing

From

£1,131.20

per tenant/month
For organisations without any other Dynamic 365 application

Dynamic 365 Marketing Attach

From

£565.60

per tenant/month
Contact Us

This Dynamics 365 Marketing pricing is provided for informational purposes only and is subject to change.

Salesforce Marketing Cloud or Dynamics 365 Marketing: Which is the best fit for your team?

Explore which marketing CRM software is the best-fit for your team with our detailed feature comparison blog.

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Why is it important to align your Sales and Marketing Teams?

Discover the key benefits of aligning your sales and marketing teams. Learn how collaboration boosts revenue, improves customer experience, and drives business success.

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Yes. As of 1 September 2023, Dynamics 365 Marketing has rebranded to Dynamics 365 Customer Insights – Journeys. While core features remain, Microsoft is shifting focus to real-time marketing. This change aims to enhance customer engagement through personalised, data-driven campaigns. Existing D365 Marketing customers can renew current licenses once before 1 September 2025, then transition to Dynamics 365 Customer Insights - Journeys. For detailed information, read our Dynamics 365 Marketing rebranding blog.

D365 Marketing integrates seamlessly with D365 Sales, providing a unified view of leads and opportunities. This integration allows sales and marketing teams to collaborate effectively, share insights, and ensure that leads are nurtured appropriately throughout the customer journey. This alignment enhances the overall efficiency of both departments and improves conversion rates.

Yes, Dynamics 365 Customer Insights - Journeys (formerly Dynamics 365 Marketing) has limitations for interaction sending, including email and text. The current usage limit allows each organisation to send up to 10,000,000 emails daily. Additional quotas can be purchased if needed. For more details, read Dynamics 365 Marketing service limits and fair use policy.

The implementation process for Dynamics 365 Marketing can vary widely based on the complexity of your business needs and the level of customisation required. On average, it can take anywhere from a few weeks to several months. Working with expert Dynamics 365 Marketing implementation partners, like Dogma Group, can help expedite this process by providing specialised expertise.

Dynamics 365 Marketing offers a range of features including email marketing, customer journey orchestration, lead scoring, event management, and AI-driven insights. The new Dynamics 365 Customer Insights - Journeys combines the power of a unified customer profile with the ability to orchestrate customer journeys in real-time. These tools help businesses create personalised marketing campaigns, manage customer interactions, and analyse performance metrics to enhance engagement and drive conversions.

Personalisation: Utilise customer insights for tailored marketing messages. AI Integration: Leverage AI tools for predictive analytics and automated content generation. Scalability: Easily scale your marketing efforts as your business grows. Multi-channel Engagement: Engage customers across various channels including email, social media, and events. Analytics: Track ROI and campaign performance through comprehensive analytics tools. These features make Dynamics 365 Marketing an essential tool for businesses looking to enhance their marketing strategies effectively.

Yes, Dynamics 365 Marketing integrates seamlessly with various third-party applications and services through custom APIs. This capability allows businesses to enhance their marketing efforts by connecting with tools such as social media platforms, CRM systems, and analytics solutions, ensuring a unified approach to customer engagement. While D365 Marketing integrates with third-party applications, the smooth integration with Microsoft tools offers a more cohesive, efficient, and streamlined user experience, ensuring better workflow and consistency across your business operations. For example, it easily syncs with Microsoft Dynamics 365 Sales for unified customer data, integrates with Microsoft Power BI for advanced analytics, and works with Microsoft Teams to streamline collaboration during campaigns.

Dogma offers comprehensive Dynamics 365 Marketing support, including documentation, training, system health checks, and direct customer support. As expert implementation partners, we provide tailored assistance to ensure your digital transformation is effective, sustainable, and empowers long-term success. Explore Dogma’s tailored support packages here to find the perfect solution for your needs.

Start Your Dynamics 365 Marketing Implementation Today

Get in touch with us and book a demo now!

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