Marketing CRM Strategy
Provide consultancy for the best-fit, sustainable marketing CRM solutions, including Salesforce Marketing Cloud.
Salesforce Marketing Cloud for Lasting Customer Relationships
Strengthen every element of your marketing strategy with our digital marketing software solutions, from understanding your data to encouraging engagement on every channel.
Major Benefits of Salesforce Marketing Cloud
Level up your content management
Create and deliver amazing content experiences quickly from a single platform. Easily create, publish, and update promotional emails, social media posts, banners and blog posts. Make developing and managing content across your brands convenient with content templates and visualisation.
Swift segmentation and intelligent targeting
Save time and money with intelligent targeting, fast segmentation, and real-time automation. Utilise segmentation capabilities to deliver a personalised message to the right audience at the right time and on their preferred channel.
Build 1-to-1 customer journeys across all channels
Provide a personalised cross-channel experience at every customer lifecycle stage with B2C journey management. Leverage all your customer's data from any source based on their attributes, browsing habits and purchase history to create personalised messaging.
Meet marketing cloud intelligence powered by Datorama
Generate marketing dashboards with ease and customise reports for each stakeholder. Optimise leads, conversions, and pipeline growth across advertising, event, email, social website, and CRM. See what’s working and what’s not and use automated regression modelling and statistical analysis to evaluate and make decisions.
Top Features of Salesforce Marketing Cloud to Best Serve Your Clients and Meet All Your ROI targets
Email studio
Build deeper customer connections by delivering personalised, timely email campaigns through Salesforce Marketing Cloud's Email Studio, optimised for impactful engagement and conversions.
Data studio
Collaborate with marketers and publishers to gain unparalleled customer insights, harnessing Salesforce Marketing Cloud's Data Studio to drive data-driven strategies and boost revenue.
Social studio
Design tailored social media campaigns using Salesforce Marketing Cloud's Social Studio to engage audiences, build brand loyalty, and convert followers into valuable customers.
Mobile studio
Reach customers on any device with personalised mobile messaging, leveraging SMS marketing and push notifications through Salesforce Marketing Cloud's Mobile Studio for impactful engagement.
AI customisation
Integrate data with Salesforce Marketing Cloud's Einstein tool, enabling AI-driven interactions that personalise customer experiences and optimise engagement strategies.
Loyalty management
Enhance customer lifetime value (CLV) by leveraging unified data strategies and actionable insights through impact analysis, optimising loyalty programmes with Salesforce Marketing Cloud.
Extending the Functionality of Your Salesforce Marketing Cloud
Although developed for Dynamics 365 apps, we can customise and integrate these custom apps with Salesforce CRM to help you get the most from your Marketing Cloud and achieve digital agility.
Sirius Payroll 365
A simple and affordable HMRC-recognised payroll solution for Dynamics 365 Business Central with Dynamics 365 Human Resources integration, making payroll a breeze.
Visit Page App
Sirius Octopus 365
One-stop intuitive solution for your Master Data Management integrated with Microsoft Dynamics 365 Business Central.
Visit Page App2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Salesforce Marketing Cloud has once again been named a Leader in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs—marking its seventh consecutive year of recognition. This achievement highlights its strengths in Marketing Cloud Engagement, powered by Data Cloud for Marketing, Personalisation, Intelligence, and Loyalty Management.
How We Work
Our Salesforce Marketing Cloud implementation process delivers the best-fit marketing automation software through business process mapping, strategic implementation, change management, and ongoing support.
-
1
-
2
-
3
Marketing CRM Implementation
Ensure the highest Quality Assurance for your Salesforce Marketing Cloud with our partner Qniverse.
Marketing CRM Support
Get 24/7 Salesforce Marketing Cloud support with Dogma International.
Success Stories
We are glad we approached Dogma. The Dogma team has been outstanding from beginning to end. They understood all our requirements and kept us updated every step of the way throughout the project.
Thanks to Dogma, we now have a system that perfectly suits our company. It integrates seamlessly with our document capture solution and our Office 365 suite, which has really helped our finance team. Dogma’s support team has also been really quick and effective with the tickets we raised.
Shaun Donaldson
IT Manager
View Success Stories
Right from day one, I liked the way Dogma interacted with my team. Eddie and his team were proactive; they listened, but then they challenged us, too. We could have ended up with an inferior solution, or the right solution, and Dogma helped ensure that we were taking appropriate strategic steps forward. The CRM we have deployed is the start of a journey with Dynamics 365. And I’m sure that as we adopt the wider tools available within Office 365, our benefits will only continue to improve.
Mark Grocott
Chief Digital Officer
View Success Stories
Implementing a CRM was a key component of our Customer Service centralisation project. It facilitated the seamless transfer to common processes and a unified way of working while maintaining a high level of Customer satisfaction. Dogma were the ideal implementation partner for us: knowledgeable, responsive, and agile. As our Service Centre and systems have matured, Dogma have played an important part in supporting us on that journey.
Neil Trigg
Newell Brands EMEA – IT Director
View Success Stories
We’ve had a terrific experience with Dogma and their Managed Services team on our most recent data origination project. Specifically, we’ve found the frequency of updates, diligence in carrying out tasks, and the flexibility of the team to be particularly impressive!
Tim Murray
Vice President Product Development & Strategy
View Success Stories
Dogma really understood our internal challenges and objectives and translated them into technical requirements to provide us with an unbiased comparison of the various systems that could meet our needs. We enjoyed working with their friendly team.
Corrine Leloup
Senior CRM Manager
View Success Stories
Salesforce Marketing Cloud Pricing
Salesforce offers the following pricing structure for Marketing Cloud. As your trusted advisors, we can assist you in getting cost-effective marketing CRM software that meets your business needs and helps you save up on your Salesforce licence cost.
Marketing Cloud Engagement
£1,000
per month for up to 10,000 contactsMarketing Cloud Account Engagement
£1,000
per month for up to 10,000 contactsData Cloud for Marketing
£86,400
per Org/yearMarketing Cloud Personalisation
£86,400
per Org/yearMarketing Cloud Intelligence
£2,400
per Org/month*This Salesforce Marketing Cloud pricing is provided for informational purposes only and is subject to change.
Trusted by over 600+ customers worldwide
Salesforce Marketing Cloud or Dynamics 365 Marketing: Which One Is Right for You?
Salesforce or Dynamics 365? Compare features, benefits, and key differences to choose the best marketing CRM platform.
Salesforce Marketing Cloud Winter ’25 Release: All the New Features You Need to Know
New tools, smarter automation—explore what’s new in Salesforce Winter ’25 release for Marketing Cloud!
FAQs: Salesforce Marketing Cloud Implementation
Salesforce Marketing Cloud is a comprehensive digital marketing automation software and analytics platform that enables businesses to connect with their customers through various channels. Marketing Cloud by Salesforce helps businesses deliver personalised experiences and optimise their marketing efforts by leveraging customer data and insights.
Marketing Cloud offers a suite of solutions available as editions or individual products. Choose from three editions: Starter Suite (CRM with marketing, sales, service, and commerce), Growth Edition (AI-driven marketing for small businesses), and Advanced Edition (scalable automation for high-growth companies). The five core products include Engagement, Account Engagement, Data Cloud, Marketing Intelligence, and Personalization. Visit our editions and pricing page for details on features, capabilities, and pricing.
While it is possible for users with basic technical skills to set up Salesforce Marketing Cloud, having an expert Salesforce Marketing Cloud implementation partner can significantly streamline the process. As a Salesforce Elite Partner, Dogma ensures proper configuration, integration with other Salesforce products, and effective utilisation of advanced features, ultimately enhancing the platform's effectiveness for marketing campaigns.
Salesforce Marketing Cloud offers powerful tools like Email Studio for email campaigns, Journey Builder for personalised journeys, Audience Builder for segmentation, Social Studio for social media management, Advertising Studio for targeted ads, and Analytics Builder for performance analysis.
Integration between Salesforce Marketing Cloud and Sales Cloud is achieved using Marketing Cloud Connect. This tool synchronises customer data between the Marketing Cloud and Sales Cloud or Service Cloud, allowing marketers to trigger campaigns based on sales or service activities and providing a unified view of customer interactions across marketing and sales teams.
Journey Builder is a feature within Salesforce Marketing Cloud that allows marketers to create automated, personalised customer journeys across multiple channels. It enables the design of multi-step campaigns that respond to customer behaviours and preferences, ensuring timely and relevant communications throughout the customer lifecycle.
While Sales Cloud focuses on managing customer relationships and sales processes, Marketing Cloud is dedicated to marketing automation and customer engagement. It allows marketers to execute campaigns and analyze their effectiveness across various channels.
Salesforce Marketing Cloud supports various channels, including email, SMS, social media (e.g., Facebook, Twitter), mobile apps, and websites. This enables a cohesive omnichannel marketing strategy.
Salesforce Marketing Cloud helps businesses by providing tools for marketing automation, personalising customer interactions, and analysing campaign performance. It enables organisations to engage customers effectively across multiple channels, improve customer loyalty, and drive better marketing outcomes through data-driven insights
Pardot (now Marketing Cloud Account Engagement) focuses on B2B and high-value consumer sales, nurturing leads over time. Salesforce Marketing Cloud supports fast-paced, transactional sales with large-scale email campaigns and customer journeys. While Pardot is often underutilised, it offers powerful automation for long sales cycles. Stay tuned for a Pardot course!
Start Your Salesforce Marketing Cloud Implementation Today!
Get in touch with us and book a demo now!
